Sally Duby, General Manager

Sally Duby is a veteran of technology inside sales and a leader in Sales 2.0, which includes a focus on the repeatable, predictable inside sales models she and Phone Works have been building for 20 years.

Sally’s career began in the early 1980s and has included positions at such companies as Direct Access to Automation, where, as vice president of sales, she doubled sales in a one-year period; Oracle Corp., where she served as eastern region inside sales manager and director of PC product sales, generating millions in new revenue and dramatically increasing quantity and quality of leads; and Network General as manager of inside sales, where she automated systems to support the high-volume inside sales department and started a maintenance renewal sales group, generating $4M within one year.

She joined Ingres (the ASK Group) in 1993 to build an inside sales department, and by the end of her first year, her team contributed 35% of North American software sales revenues. When ASK was acquired by Computer Associates, Sally’s department of seven telesales representatives generated $14M in Ingres revenue within nine months. Within two years, she grew the department nearly four-fold.

Sally joined Phone Works in 1996 and, in her role as general manager, focuses on helping companies - from venture-funded start-ups to medium-size businesses - create top-performing phone and Web-based lead generation and sales teams to achieve measurable, scalable and predictable sales results. She has led the Phone Works team’s inside sales consulting projects for more than 300 client companies.

Sally frequently conducts workshops on Inside Sales Best Practices for venture-capital firms and leading executive-management organizations. In 2008, she co-founded the VP of Sales Executive Forum, where executives share best practices and stay current on the latest advancements in sales.

Sally holds a BA degree from Michigan State University.