Executive Management

Anneke Seley, Founder and CEO

Phone Works is the result of Anneke Seley's vision about assisting companies to build high-performance inside sales teams. Working with some of the best sales and marketing people in the software industry, Anneke gained invaluable experience at Oracle Corporation, where she was one of the very first employees in the company. In 1985, she built perhaps the best-performing and widely renowned inside sales departments in the software industry. In 1991, Anneke founded Phone Works to bring this knowledge and experience to technology firms looking to implement inside sales to leverage or replace traditional selling. Today, Anneke oversees a group of the industry's best sales consultants, helping companies achieve revenue acceleration from professional inside sales teams at decreased cost of sales.

Read more about Anneke's experiences and achievements during her career.

Sally Duby, President and COO

Sally Duby, a veteran in the field of technology inside sales, is one of the leaders of the Sales 2.0 movement. Sales 2.0 is an extension of the repeatable, predictable inside sales models Sally and Phone Works have been building for twenty years. It combines next generation and Web 2.0 technologies and services with innovative sales processes to accelerate revenue growth and decrease sales costs. Sally frequently conducts workshops on Inside Sales Best Practices for Venture Capital firms and leading executive management organizations. She was also a speaker at the first annual Sales 2.0 conference, held in October of 2007.

Sally first learned about building highly profitable sales groups as an early member of the Oracle Direct inside sales management team in the mid 1980's. Sally went on to start up inside sales teams at Network General and Ingres/Computer Associates that became the most profitable sales groups in each company while generating millions of dollars in incremental revenue. Since the mid 90's, Sally has led the Phone Works team to help over 250 companies build and restructure inside sales teams to achieve measurable, scalable and predictable sales results.

Read more about Sally's experiences and achievements during her career.