Executive Management

Anneke Seley, Founder and CEO

Anneke Seley created Phone Works in 1991 to help companies optimize sales by building high-performance inside sales teams. Today, she oversees a group of the industry’s best sales consultants who work with companies to achieve measurable, scalable, predictable results using professional inside sales teams.

Anneke began her career at Oracle in 1980 as employee No. 12. She is known for designing and building OracleDirect, perhaps the best-performing inside sales department in the history of the software industry. The inside sales group was created in 1985 to sell Oracle’s newly announced, low-end products through cost-effective distribution channels. Today, OracleDirect is a billion-dollar worldwide sales organization and one of the largest revenue-producing groups within Oracle.

While at Oracle, Anneke started inside-sales pilot programs globally, which generated $10 million in incremental revenue outside the United States within two years, and was chosen to direct the International Sales Services Division. She then founded and ran the inside sales organization at Neuron Data (now FICO), where her inside sales team generated one-third of the company’s total revenues in its first year.

Anneke’s pioneering efforts in creating high-performance, high-profit sales models led her to launch Phone Works in 1991 to provide services to those organizations needing to accelerate sales results at decreased cost by implementing inside sales.

Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (www.sales20book.com). She is a frequent speaker on innovative sales practices and technology (“Sales 2.0”), inside sales, sales effectiveness, and optimization and social-media selling; and she has served on numerous advisory boards, including Siebel Systems (Oracle), Integrity QA (Rational Software/IBM) and WebLine Communications (Cisco). She is the founder of the Telebusiness Alliance, and is involved with Environmental Entrepreneurs (E2), the Joint US-China Cooperation on Clean Energy (JUCCCE), the blogger advisory board for Social Media Today’s “The Customer Collective” online community and CustomerThink’s Sales Community Founders’ Circle. Anneke is one of only four people recognized as an early innovator in Oracle’s Innovation Showcase.

Anneke holds a degree in human biology from Stanford University.